Learn@40: How to Promote Your Business Through Google Ads?

Earlier you can promote your website through Google Adsense Campaign but now there is one more option. You can promote your business through Google Ads.

How to set up Google Ads for website?

Go to : Google Ads

Click on : START NOW

Page 1 : What’s your main advertising goal?

Click on : New Campaign

New page will open

Click on : Get more website sales or sign ups

Click on : Pick Goal

Page 2 : Describe Your Business Details

Business Name :

Business Website :

Page 3 : What are your Customers?

Set radius of your business ( You can set maximum 65 km radius )

Set up specific area of your business
You can add location by click on + add location
It is better to set specific area rather than radius of business in order for higher growth potential.
You will see approximately potential audience size for your business.
Click next

set specific radius for your targeted person

set specific area and see maximum number of audience

Page 4 : Define your product or Service?

Language : Set your preferred language

Business category

Select any one preferred business category

What specific product do you want to serve in ad?

Write in detail : The Google will show your ad if people search for related topic. I show an example for electrical engineer competition exam papers.

Click : Next

Page 5 : Let’s write your ad

Here you can write your Header 1, Header 2 and description of your ad in the left hand side and you can see its preview on right hand side.
Click on : Next after setting it.

Page 6 : Add image to your ad

Maximum you can add three images for your ad and one fevicon.

Page 7 : Set budget for your ad

You can set your budget per day ( finally per month will show in the next line ) and see possible impressions and clicks per month in the right hand side.
Click Next